SAP Customer Data Integration

Customer Data Integration, abbreviated as CDI, provides your organisation with a current, correct, complete and unique definition of every customer, contact person or relation. Customer data, often stored in different locations throughout an organisation, are combined and fused to make a cohesive whole. Te synergy of organisation, processes and technology safeguards the unique customer definition and makes sure that every business unit, at any time of the day, has the same and accurate customer data available. 

CDI provides your company with increased customer satisfaction, more effective customer contacts and early identification of new profitable customers. In addition, the integration of customer data leads to lower internal operational and marketing costs. In other words, your precious customer and the related information are less expensive to manage and at the same time bring more added value to your company process. How well do you actually know your customers? A CDI scenario helps you to get to know them!